Cadbury's brings back 'extinct' Fuse chocolate bar after 18 years - but there's a twist - Mirror Online

An old Cabdury's chocolate bar that was discontinued 18 years ago is back in UK supermarkets - with some shoppers having already spotted it at their local stores.

The Fuse bar was first launched in 1996 and quickly became one of Cadbury's best-selling bars loved for its milk chocolate coating, and unique filling of nuts, raisins, cereal and fudge. A huge marketing campaign took off nationwide to mark the launch of the Fuse bar on 'FuseDay' - Tuesday, September 24, 1996.

It proved a hit among chocoholics across the country, until the bar was sadly discontinued in 2006. News of its return quickly spread online after a shopper spotted the snack in B&M. This time, the bar has returned in miniature form.

Posting a photo of the bitesize chocolate pieces to the Newfoodsuk Facebook group, the shopper said: "Cadbury Fuse Mini Treats spotted at B&M!" The post has since garnered more than 1,000 reactions, almost 500 comments and 150 shares.

One person tagged a pal on the post and wrote: "need you to get me some of these before they disappear!" Another said: "If you see these buy all of them." One person added: "I thought fuse chocolate was extinct, seems like it still exists." A fourth person said: "If these are like the old fuse bars I need these".

The news follows an announcement by Cadbury that it would not be bringing back the Spira bar, which was discontinued more than 19 years ago, despite chocolate lovers up and down the country calling for its return. The Spira bar had a hollow, twisted spiral shape, containing milk chocolate with an airy and crumbly texture.

A petition was even launched to have it back on supermarket shelves, and a Facebook page was created to support the cause,w which amassed 35,000 followers.

In a statement to Sky News however, Cadbury said: "We continuously adapt our product range to ensure it meets changing tastes whilst supporting growth for our customers and our business. Our Spira bars were discontinued several years ago but we still have plenty of other delicious sharing bags for consumers to choose from!"

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